via RLI.UK.com

The company has taken its in-store brand experience to a new level as it launches its first-ever US membership program.

The company, which is celebrating the 50th anniversary of its iconic boot this year, has opened a 3,524sq ft flagship in New York City’s SoHo neighbourhood that offers unique experiences and services rooted in the brand’s work and outdoor heritage.

The store offers a full range of footwear for men, women, and kids, as well as apparel and accessories for men and women and exclusive, limited-edition and collaboration drops.

One of the key features of the new Timberland is a dedicated space at the back of the store, The Shed, where customers who sign up for the brand’s new membership program, called Community, can have their purchase personalised, with services including laser etching, heat pressing and embroidery. Members can also visit the store for boot cleaning and repair services. They also can take advantage of in-store programming including workshops with local community business owners and authenticators, styling sessions, guided hiking excursions, and more.

Direct Link: https://www.rli.uk.com/timberland-celebrates-community-with-new-soho-flagship/