By Chelsea Davis via Forbes.com on October 12, 2022
It only makes sense that the world’s largest craft brewery would find a home on The Las Vegas Strip. BrewDog, a multinational, award-winning craft brewery will be opening its largest outpost on The Strip this fall. BrewDog Las Vegas will be a craft beer paradise for locals and tourists alike — imagine 30,000 square feet of continuously brewed beers; an elevated pub-style menu with exclusive, only in Vegas features; along with an outrageous rooftop with 360-degree views of The Strip.
Located opposite the Park MGM Las Vegas, BrewDog Las Vegas is guaranteed to become an imbibing destination for lovers of beer. While BrewDog will be serving their fan-favorites, it will also be brewing fresh and unique beers on-site, in addition to partnering with local guest breweries for even more diversity.
In addition to endless beers, BrewDog Las Vegas will also offer guests the special opportunity to experience BrewDog beer school on site for those looking to learn more about how beer is made and more; fun activities, including shuffleboard and retro games; and plenty of TVs for game time.
“We’re excited to bring our world class, independent beer to Las Vegas,” says BrewDog’s CEO and Co-Founder, James Watt. “Not only will we offer our headliners, like Punk IPA, Hazy Jane and our now world-famous Elvis Juice, we’ll also have 96 taps, one of our largest beer offerings in any BrewDog bar in the world. We’ll also be pouring beers from local guest breweries such as Able Baker Brewing and Lovelady Brewing.”
Not to be overlooked, BrewDog is extremely serious about to sustainability, in fact it was named the first carbon negative beer business by Forbes in 2020. “We firmly believe that we need to protect our home planet to make sure we have a planet to brew beer on in the future,” says Watt. “In 2020, we bought a 9000-acre plot of land in the Scottish Highlands to plant trees at our Lost Forest. Moreover, we have invested millions into producing beer in a more sustainable manner, from our anaerobic digestion plant at the brewery in Ellon, Scotland, to sourcing our energy for our breweries and bars around the world from solar and wind.”
We chatted with BrewDog’s CEO and Co-Founder, James Watt, on this expansion; what’s in store for this enormous new outpost;
Why did you choose Las Vegas for the expansion?
Las Vegas is a cultural hub and iconic city, not only for the U.S., but for the world. As the world’s largest craft brewery, it only made sense for us to open our largest, 30,000 square foot location on the Strip. With over 41 million visitors each year, we’re able to share our amazing line up of craft beer with not only Las Vegas locals, but those visiting from the western U.S., and people from around the globe.
Talk about the space and rooftop — how is the experience enhanced by the new space?
When we first viewed this empty building directly opposite the Park MGM Las Vegas, the roof and the jaw-dropping views of the city and its landmarks was what made us immediately fall in love with this location. We think this is one of the best views and certainly one of the most unique vistas of the city and its iconic resorts. Inside, our large taproom benefits from a fully functional brewery, enabling us to make beer in Las Vegas, capturing the creativity of our local team members and being able to collaborate with beer fans and other local craft brewers in the city.
As part of our commitment to beer education, we’ll also have a dedicated beer school area, where we have the ability to immerse guests in an in-depth session into the world of craft beer, including how it’s made, how the craft beer revolution was born and where BrewDog fits into this.
For those looking for group activities, we have full size shuffleboard tables, retro gaming and of course TVs showing the games. The perfect space for parties and celebrations, our dedicated events team will help you plan every step of the way, and the whole site is fully accessible. Without a doubt the biggest part of our bar is our custom fabricated 30-foot illuminated sign on the roof. It’s going to be hard to miss the new BrewDog addition.
What's the beer selection? Will you have any special Vegas brews?
There is something for every taste, including our extensive range of alcohol-free beers for those who want to take it slightly slower in the city of sin. With a 10-barrel pilot brewery on-site, our brewers will always have fresh, Vegas exclusives pouring including plans to collaborate with customers, local beer fans, businesses, and other craft breweries. Making beer together is such a great way to bring communities together.
Additionally, we’ll be releasing High Roller, a new and sinful stout brewed with the most premium and unique ingredients from around the globe; think edible gold and Belguga caviar. It's sure to be the most expensive beer on the Strip.
What's the inspiration for the pub food menu? Any Vegas exclusive items?
We will be running two food programs in this bar, unique to the varied spaces they serve. In our taproom on the third floor we’ll be serving our BrewDog classics bar menu, which will include anything from our world-famous buffalo wings, wood fired Neapolitan style sourdough pizzas, burgers and our special ‘Oak Fired Chicken,’ which is cooked over an extremely hot burning oak pit. Like all of our menus around the world, we will be offering a choice of menu items which are half vegetarian or vegan as part of our mission to be more sustainable and allow guests to join us on this journey.
On our rooftop bar and restaurant, we are taking our food menu to new heights with signature dishes reflecting both our Scottish roots as well as our new Las Vegas home. Expect Lobster Chip Butties (Lobster + Fries inside a bread roll); Yorkshire puddings with beef dripping gravy; deep fried Mars Bar (a Scottish delicacy!); Full Scottish Breakfasts; Haggis and our show stopping; A5 Wagyu Beef Burgers served in a treasure chest.
What makes this brewpub stand out from others on the Vegas Strip?
While many of the craft breweries in Las Vegas are located in the Arts District, ours is easily accessible without making a destination drive – making it a no brainer for those wanting a fresh pint. That said, collaboration has always been part of who we are, and we will have guest taps to feature other amazing Las Vegas craft breweries, bringing those great beers from local breweries to a wider audience on the Strip.
We’re also proud to recently publish the ground-breaking ‘BrewDog Blueprint,’ which announced that 50% of the profits generated by each bar will be shared directly with the staff who crew them. BrewDog Las Vegas crew will benefit from this profit share for both part-time and full-time staff.
We know BrewDog works to be a sustainable business – how does the Las Vegas location support that mission?
Bringing our sustainable beer and our mission to a wider and more international audience will engage with millions of people and hopefully encourage them to buy beer and other produce in a more sustainable manner. Furthermore, when they enjoy a beer or food with us, we are committed to removing twice as much carbon from the air as we produce to serve them. It’s our carbon, and our problem. In removing twice as much carbon as we emit, we ensure we have a positive impact on the planet.
Tell us about the $1M bar tab giveaway!
We have opened all our 120 bars around the world with an opening day raffle, a way to reward excited BrewDog fans to get down early and experience the excitement of opening day. What started off with us giving away a few t-shirts and beers to lucky winners has grown into winning large prizes as we have opened bigger bars, including a year’s worth of free beer or a trip to Scotland.
With this being our biggest and most exciting bar opening to date we wanted to create a raffle to get beer fans really excited about attending our opening day, so we dreamed up a beer lovers ultimate prize: a $1 million bar tab, which one lucky winner can claim by attending our grand opening event.
Not only can the winner use this in Vegas, but at one of our 100+ bars around the globe. Maybe they want to keep it for themselves, or maybe they want to buy a round of Elvis Juice for the house at our grand opening in early December. It’s up to them!